8 AWESOME SEO tips to boost your website's traffic: A detailed guide
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Abdul Wadood
Is your website not ranking well on Google? Do you want to learn the SEO tips that can make your website rank higher on Google?
If YES, you have arrived at the right place!
In this blog, I have explained some of the awesome SEO tips that can help to make your website rank higher on Google.
Ok! First, what is SEO?
SEO stands for “Search Engine Optimization”. In most of the cases, the better your SEO, the better will be your site’s ranking on the search engine.
For example, say John has written an excellent blog with bad SEO optimization. Similarly, James has written an average blog with good SEO optimization. What blog do you think will rank better on Google?
Of course, James’s blog will rank better!
I hope that you have clearly understood the importance of SEO.
Now, let’s get into the tips.
1. Fast loading speed
If you want your website to rank high on Google, then it must load fast.
Guys, think about this. Say you are searching for the best laptops on Google. Now, from the search results, you click on a website’s link. Will you wait more than 5 seconds for that website to load? Probably no, right?
I hope that you have understood the importance of fast loading speed from the above example.
Tips to make your website load faster
The following are the tips to make your website load faster:
1. Compress the images before uploading them
Images are one of the things that slow down a website by a huge margin. Nowadays, most of the high-quality images are of pretty big sizes, especially if downloaded in .png format.
Now you might think that, better not to include images in the blog. Correct? You thought of that, right?
NO! If you want to make people read your blog for a long time, you must include images. The reason for that is simple. People don’t like reading text alone.
An easy way to compress the images is to use tools like tinypng.com. This is one of the most popular image compression tools that is free of cost.
2. Use a good hosting provider
The hosting provider plays a major role in determining the speed of a website. There are a lot of hosting providers, and each hosting provider offers multiple plans. Choosing the right hosting provider and the right plan may seem like a hectic task to beginners.
But, don’t worry! There is an easy way out!
If your website is pretty new, and if you can’t afford to pay a fortune for hosting, then you can opt for shared hosting offered by HostGator.
Similarly, if your website has lots of content and if it has high traffic, you can opt for cloud or dedicated hosting offered by Liquid Web.
I assume that most of the readers of this blog will be beginners or have a website that drives traffic of less than 10,000 visitors per month. If this is the case, then you can safely opt for shared hosting as it will be sufficient.
As you might have guessed, dedicated hosting is going to be much faster than shared hosting. But, since the visitors are fewer (less than 10,000/month), it won’t have that big of an impact.
I hope that you have clearly understood the hosting provider you should be opting for
3. Remove unnecessary content
If you are using WordPress as the website builder for your site, I recommend you use the plugin that you need. Having many plugins can make your website load slower.
If you have developed your website using CSS, JavaScript, and HTML, I recommend you delete the codes that get loaded unnecessarily on a page.
You can use Google PageSpeed Insights to check the loading speed of your website.
Bonus Tip: Once you have run the test, scroll down the page and analyze the result. Try optimizing the things on the page that takes the most time to load.
4. Cache the pages
Ok! What is cache?
Cache can be considered as temporary data that helps a website to load faster.
So basically, caching can help in speeding up your website.
Caching the pages on a website is pretty easy, and if you used website builders like WordPress to build your site, then caching becomes much more easier. In WordPress, you can use plugins like WP Fastest Cache, W3 Total Cache, WP Fastest Cache, WP Super Cache, and WP Rocket to cache your website.
These were some of the tips that you can use to make your website load faster. Now, we will discuss about keyword optimization.
2. Keyword optimization
If you want your blog to be ranked high on Google, then it must be keyword optimized. In fact, keyword optimization plays one of the most important roles in SEO optimization.
If you have good English communication skills, adding the keywords in the content won’t be that big of an issue. But, the difficult part is, you need to come up with the right keywords for your content.
For example, if you are writing a blog about affiliate marketing, ranking for the keyword “affiliate marketing” is pretty hard as it will have high competition.
As you can see, “affiliate marketing” keyword has a search volume of ‘74,000’, it has an SEO difficulty of ’53’, which is hard. This shows that, as a beginner, it’s pretty hard to rank for this keyword.
As you can see “what is affiliate marketing” keyword has a search volume of ‘9,900’, it has an SEO difficulty of ’14’, which is easy. So, between these two keywords, it is much easier to rank for the long tail keyword (what is affiliate marketing).
In general, ranking for long-tail keywords as a beginner is a lot more effective than trying to rank for popular keywords.
Ok!
Now I will get into details about the tools that you can use for keyword research.
First, there are both free and premium keyword research tools.
Be noted that most of the free keyword research tools have very limited functionality, and some are not up to the mark!
Talking about premium keyword research tools, Ubersuggest, SEMrush, and Ahrefs are some of the best. But, they are quite expensive, and if you are just starting, spending huge money on keyword research tools will be quite difficult.
But, don’t worry! There is an awesome solution for this issue.
There is a keyword research tool called Google Keyword Planner. It is a tool for those who advertise on Google. So, as a non-advertiser, you won’t get to see the entire information that the advertisers see. But, since you can perform unlimited searches, you can gather an idea about various keyword’s search volume and competition. Note down the keywords that you find to be valuable.
Once your research is complete, you can use the limited searches offered by premium tools like Ubersuggest, and Wordtracker to get a clear understanding of a keyword.
Next, using tools like Microsoft Excel, note down the best keywords along with their statistics.
I hope that this strategy will be very helpful to all the beginners! As an appreciation, if you want to purchase hosting for your website, please do so from our links. By purchasing from our links, we will receive a small commission from them at no extra to you! Thank you so much for your support!
Ok!
If you are on a WordPress website, you can make use of tools like Rank Math SEO to make your blog SEO optimized.
3. Backlinking
Now we have arrived at the super important part of SEO optimization, that is, backlinking.
What is backlinking?
Any links that you get from other sites is called backlinking.
If you want to make your website rank higher on Google, you must build backlinks. To be honest, building backlinks can be quite difficult initially. But like everything, practice makes it much easier!
Ok!
Diagrammatic illustration of backlink:
There are two types of backlinks:
- Dofollow backlink
- Nofollow backlink
Dofollow backlink: Dofollow backlinks are the ones that help in boosting your link juice. The dofollow backlink that you get from authoritative websites can help in boosting your website’s ranking by a huge margin.
Nofollow backlink: Nofollow backlinks are the ones that do not influence your link juice. Nofollow backlinks are denoted by a rel ‘nofollow’ tag. This does not mean that nofollow backlinks are useless, as you can use them to increase traffic to your website. For example, say you are typing an answer for a question in Quora. Including the link of your blog in the answer is a good idea as it can help to boost your website’s ranking.
But, most of those links, if not all, are nofollow links. So, they won’t help in increasing your link juice. But, it can help to increase your website’s traffic. I hope that you have clearly understood this concept.
There are various tools that you can use to check your backlinks. Premium keyword research tools like Ubersuggest, SEMrush, Ahrefs, etc., come included with a backlink tool. If you can’t afford a premium tool, free tools like Google Search Console also does a pretty good job.
Be noted that, the quality of the backlinks matter. Not quantity!
Below I have mentioned some effective ways that you can use to build backlinks.
1. Broken link building
As the name suggests, broken link building is the strategy in which we build backlinks by helping others recognize and fix broken links on their website.
In the broken link building method, we look for blogs that consist of some broken links. Don’t worry, finding them is very easy!
You can make use of free tools like Check My Links Google Chrome Extension to find broken links on a blog.
Once you find some broken links, you can contact the owner of the website making them aware of broken links on their blog.
Please read the image of the mail below to get an understanding of the way of sending an email for broken links.
Now, there is a high chance for the owner of that website to provide a backlink to your website because you have provided value to him. Always be noted that achieving success by providing value is much easier than trying to achieve success by not providing value.
So, broken link building strategy works pretty well to build backlinks to your website.
2. Request other sites to provide backlinks
In this strategy, we directly approach the sites that are bigger than us to provide a backlink to our website.
Sure, this method may not be as effective as the former, but it works pretty well!
If your content is of high quality, and if your content covers some information that their content has not covered, there is a high chance for them to provide a backlink to you. Also, you need to make sure that your website looks attractive and professional.
This leads us to the topic of writing high-quality content.
4. High-quality content
If you want your website to stand out from the competition, you must provide value to people. You can provide value only by writing high-quality content.
Also, high-quality content helps you to gain backlinks automatically.
Guys, think of this. Why should people read the blogs of a newly launched website when established websites are providing better quality content? Correct, right?
So, to overcome this, your blog should be more informative and valuable than your competitors.
Also, by writing lengthy blog posts, you will automatically include keywords that you have never thought your website will rank for. For example, if you write a 3000 words blog about affiliate marketing, with the main keyword of “what is affiliate marketing”, you will automatically include keywords like ‘becoming successful in affiliate marketing’, ‘selling affiliate products’, ‘joining an affiliate program’, etc.
Note: Your blogs should be easy to read and understand, and they should be interactive too. When people read your content, they should feel that they are interacting with the author. The blog which you are reading right now can be considered as one of the best examples of an interactive blog. As of now, you have read around 1970 words, and I am pretty sure that you didn’t face any boredom or difficulty reading. Correct?
5. Update your content regularly
In addition to writing high-quality content, you must make sure to update them regularly. I would recommend you analyze and update your content at least once in five months.
Now, I would like to ask you a question. Will you be satisfied by reading a blog in which the information is outdated? Probably no, right? In fact, you will hate it!
In this fast world, there are frequent updates to things, and to glow in any branch of business, you must keep updating yourself. So keep this in your mind!
6. Run advertisements
If you have a big budget, then advertising your blog on platforms like Google can be a good idea. This will help boost your website’s traffic, and it will also make more people aware of your website.
Also, if you promote affiliate products in a blog, running ads can help to boost your affiliate sales.
There are a lot of platforms on which you can advertise your blog. But, I would recommend advertising on Google, and Facebook.
On Google, you can run Search Campaigns. Below is an example of a search ad.
On Facebook, you can run advertisement campaigns with ‘objective’ similar to Traffic.
Initially, I would suggest you advertise with a low budget (maybe $10/day). If you feel that the ads are performing well, then you can increase your budget.
7. Email marketing
Any email that you send for marketing, selling, brand awareness, etc. come under the heading of email marketing.
Email marketing can be very helpful in increasing the traffic to your content. Also, if you are an affiliate marketer or if you sell a product/service, email marketing can help to boost your sales by a pretty big margin.
Nowadays, in email marketing, the entire process is automated thanks to autoresponders like GetResponse. GetResponse costs around $15/month, but trust me it is damn worth it!
Now you might wonder how will email marketing be beneficial for promoting your content?
Good question!
Say you launched a new blog. Now, you are sending emails to the people on your email list about your blog. If they click on the link and read the blog, the traffic to your blog will increase. This will, in turn, make your blog rank higher on Google.
I hope you have understood the concept!
8. Internal and external links
As the name suggests, internal linking refers to linking within your website. And, external linking refers to linking to someone else’s website.
Internal links can help Google to understand what your website is about. External links can be helpful to gain backlinks.
Say you have linked Alex’s blog on your website. Now, there is a high chance for him to link you back. Correct? This will help you to gain backlinks!
Note: If you don’t link internally and externally, you might be reducing the potential of your blog by a pretty big margin.
Conclusion
I hope that you have clearly understood the SEO that can help to boost your website’s ranking.
As the topics discussed in this blog are super-important, we will make a quick recap before ending the blog.
- If you want your website to rank high on Google, then it must load fast.
- Always make sure to compress the images before uploading them because unoptimized images can increase the loading speed of a website by a huge margin.
- Use a good hosting provider such as HostGator to host your website.
- Perform excellent keyword research before writing a blog. There are both free and paid keyword research tools. Please read the blog to learn a fantastic trick that can help you to perform excellent keyword research for free! Or, click here to be taken to the keyword research section of the blog.
- Next, backlinking plays a super important role in SEO optimization.
- Broken link building is an excellent strategy that can be used to build backlinks to a site.
- Be sure to provide value to the visitors of your website. Also, the content on your website should be high-quality.
- Make sure to update your content at least once in five months.
- Email marketing can be very helpful in increasing the traffic to your content. Also, if you are an affiliate marketer or if you sell a product/service, email marketing can help to boost your sales by a pretty big margin.
Ok! This is the end of this detailed guide to SEO. I hope you liked it and I hope that it was useful to you.
If you have any questions related to SEO, let’s discuss them in the comment section below.
