10 benefits of email marketing that you should know!
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Abdul Wadood
Email marketing is a fantastic strategy to grow your business.
Email marketing can yield long-term results. Moreover, it offers a fantastic ROI.
If you have a business and want to grow it, you should definitely utilize email marketing.
In this blog, I have made a list of the benefits of email marketing that can help you know its significance.
Let’s get started!
1. Cost-effective
Email marketing is a cost-effective strategy.
If you’re a beginner and have a small business, you can run your email marketing campaign by spending less than $20/month.
Yes, you heard me right!
If you want to get started with email marketing, all you need is a good strategy and software.
To frame a strategy, you should first define your goals.
For instance, say that you have an e-commerce website, and your end goal is to make people purchase your products.
In this case, you can email your subscribers about the sales that are going on in your store. If you have targeted the right people, there’s a good chance for them to check your offers and purchase a product.
Ok.
Now, coming to the email marketing software, there are a lot of them available. However, among them, I suggest you opt for reputed software like GetResponse.
GetResponse offers a lot of plans. If you’re a beginner, I suggest you opt for the “Basic” plan, which will cost you $15/month. GetResponse also offers a “Free” plan. But, the features on it are limited.
You can utilize the 30-day free trial that GetResponse offers to try the features of GetResponse.
Summing up, to frame a strategy, all you need is smart thinking. You don’t need to spend money on it.
If you spend $15/month on email marketing software, you can get started with email marketing. However, if you’re a big company and have many customers, you’ll need to opt for the higher plans, which will cost more.
2. High Return on Investment (ROI)
Email marketing offers a fantastic Return on Investment (ROI) of about $42 for every $1 spent. This is according to a report from Litmus.
With an ROI of 4,200%, email marketing has one of the highest ROI compared to other digital marketing strategies.
Moreover, in 2020, about 3.9 billion individuals use email. By 2024, experts predict the number of email users will increase to 4.4 billion.
As you know, nowadays, many people started to use smartphones. This can be the reason behind the significant increase in the number of email users, as smartphones make it pretty easy to send and receive emails.
3. Easy to get started
Getting started with email marketing is pretty simple.
As I mentioned before, all you need to get started with email marketing is a strategy and software.
Once you frame your strategy, you can sign up for email marketing software and start working on growing your email list.
Reputed email marketing software like GetResponse includes many customization options and is easy to use.
So, even if you’re a complete beginner, you can use a pre-made template for your landing page, opt-in form, and email drafts. You can customize the template using the drag-and-drop editor.
4. Send personalized content
Nowadays, people expect companies to send them personalized messages, offers, etc.
Email marketing lets you segment your subscribers based on their interests and send them personalized content.
Through your email marketing software, you can segment your subscribers and send them personalized content they prefer.
Ok.
If you send personalized emails, you can, of course, get better results.
According to a report by HubSpot, you can get a better Click-Through Rate (CTR) just by including the recipient’s name in the subject line.
Moreover, according to a study by Experian, they found out that personalized emails can increase the open rate by 29% and click-through rate by 41%.
5. Better sales and leads
Email marketing can help to increase your sales. Moreover, if your end goal is lead generation, you can use email marketing to generate more leads.
When you keep sending informative and relevant emails to your subscribers, they will appreciate your efforts and start building a relationship with your brand.
Once the relationship is built, your subscribers are more likely to purchase your products or services, thus increasing your sales.
Ok.
If you have an e-commerce store, you can use email marketing to upsell your products.
You can email your customer a limited-time discount coupon. Since the coupon’s validity is for a limited time, the customer is more likely to utilize the coupon and purchase your other products.
6. Measurable results
The results from email marketing are measurable.
Email marketing software will let you easily measure the performance of your campaign. You can measure several metrics like email open rate, click-through rate, conversion rate, unsubscribe rate, etc.
Once you measure the metrics, you can make necessary changes to your campaign and improve its performance.
7. Build a strong relationship with customers
Email marketing provides you the opportunity to send your subscribers informative content and build a strong relationship with them.
When you keep sending your subscribers relevant and informative content, they will trust you.
When you gain the trust of your subscribers, you can easily sell your products to them and make them your customer.
If you find that a set of subscribers aren’t engaging with your emails, you can segment them separately and send them unique content based on their preferences.
8. Easy to share
As you know, it’s easy to forward emails.
If your subscribers find your emails helpful, they can share them with the people they know. This can increase the reach of your email and boost your brand awareness.
9. Ability to reach a wide range of audience
Through email marketing, you can reach a wide range of audiences.
As mentioned before, there are about 3.9 billion email users as of 2020. This number would probably have increased in 2022.
As you can see, through email marketing, you have the potential to reach a wide range of people.
However, you should first grow your email list to reach a large number of people. Here are the tips that you can use to grow your email list.
- Provide a fantastic lead magnet. In other words, offer a fantastic free product that can make people sign up to your email list.
- Create an attractive sign-up form with a compelling Call to Action (CTA).
- If you have a product or service-based store, you can offer special discounts for people who subscribe to your email list.
- Add the sign-up form or the opt-in form to the sidebar of your blog posts.
- Create top-notch email content. When your content is informative, your existing subscribers will share your email with the people they know. This helps you obtain more subscribers.
10. Increase traffic to your website
If you want to increase traffic to your website, it’s possible through email marketing.
People want to receive high-quality email content.
If your email content is top-notch and if adding the link of your blog in it will benefit people, you can do so and increase the traffic to your blog.
As the traffic to your blog increases, its SEO performance will get better.
Ok. We have arrived towards the end of this blog, and I hope you found it beneficial.
Summing up, there are many benefits of email marketing, and it’s a fantastic strategy to grow your business. If you’re a business owner and haven’t tried email marketing yet, I would definitely suggest you give it a try.
Trust me; if you do email marketing correctly, the results will surprise you.
